01
Fuel
What to eat and when, around the session you just did and the one coming. Electrolytes before and after training. Nutrient timing is one third of readiness.
Bill's Agent
Your coach
in your pocket
The coach behind pro locker rooms, now one text away. Ask Bill about training, fuel or recovery and get an answer in his voice, on your schedule.
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The coach
Twenty-five years
in pro locker rooms.
Bill Burgos was head strength and conditioning coach for three NBA teams. What you are texting is his AI agent, built on the same coaching philosophy he used with elite athletes and fitness enthusiasts alike. Now available by text.
- Pro sportsOrlando Magic · New York Knicks · Minnesota TimberwolvesHead strength and conditioning coach for each. Before that, an assistant strength coach with the Pittsburgh Pirates.
- LeadershipPresident, NBA Strength & Conditioning Coaches AssociationAdvisor to the NBA Sports Science Committee and the Jr. NBA Leadership Council.
- Military13 years in uniformAir Force and Army before the NBA. "Never leave your battle buddy behind" is how he coaches.
- AcademicDr. Burgos, CSCS, RSCC*EA doctorate and the NSCA's top certifications. Teaches sports science at Austin Peay State University.
Ask anything
Real answers.
Real time.
At home, at the gym and on the road. No app to open, no portal to log into. Bill lives in the thread you already use every day.
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Bill's Agent
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iMessage
Train smarter.
Perform better.
Feel better.
Training hard isn't enough. Knowing what to do, and when, is the hard part.
The method
Fuel. Train.
Recover.
Every answer traces back to one of these three, and to your sport. This is not a workout generator. It is a way of coaching, written down by Bill and built into the agent.
02
Train
Chase adaptations, not exercises. If a movement cannot be traced to the court or the field, it does not go in. Core in every session, movement prep before every lift, and the why behind each one so you can run it without him.
03
Recover
Availability is a performance quality. Foam roll, mobilize, sleep, and tell him when something is not right. An athlete strong enough to absorb the season has less to recover from.
- Trust builds gains. Connection before programming. He asks about you before he writes a session.
- Research-driven, not opinion-based. What he prescribes rests on what the research supports.
- Independence, not dependence. You get the reason behind every session, so you can execute it on your own.
- Build on what you already do. Your routine is information, not an obstacle. He adjusts it rather than tearing it up.
Texting Bill
What a week
with Bill looks like.
Hotel gym. 25 min. Dumbbells to 50 and a bench. What do I do?
Enough. Warm up 5 min: knee hugs, elbow to instep, glute bridge hold 60 sec.
Then 3 rounds, 40 sec on 20 off:
- Goblet squat
- DB row R / L
- Push ups
- Reverse lunge
- Side plank R / L
Go.
Knee is sore after the game. Still lift tomorrow?
Walk me through it. Sharp or dull? Any swelling?
Dull, front of the knee. No swelling.
Then we lift, but we change it. Upper body and core tomorrow. Tonight, foam roll the quads and banded hip mobility. If it turns sharp at any point you tell me and we stop.
Game at 7. When do I eat?
Real meal by 3: rice or potatoes, chicken, some fruit. Light snack at 5:30, a banana and water with electrolytes. Nothing new today, nothing heavy.
🙏
Remind me to foam roll tomorrow night
Done. 9 PM ET, I'll text you.
Mon 9:00 PM
Foam roll time. Quads, glutes, lats. 10 minutes, then bed.
Who it's for
For people who
refuse to stop growing.
A pro coach's expertise, one text away, whatever you are working toward.
- Athletes and competitors. In season or chasing the next level: train smarter, eat right, recover faster, and know why.
- Health-minded people. You want to feel better and build habits that last, from a coach who adjusts what you already do instead of tearing it up.
- Driven professionals. Travel, long days and a question at 11 PM: energy, focus and recovery that hold up in and out of work.
- Student athletes. Balancing class and a season: a trusted voice on training, eating and recovery when the schedule will not give.
Investing in your health
Elite expertise.
More accessible
than ever.
Expert guidance by text, whenever you need it, without the cost or the calendar of one-on-one coaching.
- Bill's Agent, unlimited, 24/7
- One hour with a private strength coach$80 to $150, once
- Online coaching with a weekly check-in$200 to $400 a month
Typical ranges in the United States. Cancel from your account any time; the plan runs to the end of the period you paid for.
Get 1:1 coaching nowYour coach.
Your terms.
Add your number, pay by the month, and Bill texts you first. No appointment, no app, no complicated program. Just text Bill.
iMessage
RCS
SMS
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24/7 availabilityFive in the morning before a lift or eleven at night after a game. Bill's Agent answers when you do.
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Unlimited messagesNo caps and no per-question pricing. Text as much as your training needs.
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Tailored to youBuilt around your sport, your schedule, your goals and what you have already told him.
Questions
FAQ
Is this really Bill?
It is Bill's AI agent. Bill wrote the coaching philosophy, the programs and the standards it runs on, and it texts the way he does. Ask it directly and it will tell you it is his agent, not him. Bill does not read your thread live.
What does it cost, and how do I cancel?
Cancel before the free week ends and nothing is charged. After that, cancel from My Account whenever you want; the plan stays active until the end of the period you paid for, and your thread is kept if you come back.
How fast does it answer, and when?
Any hour, any day. A reply usually lands within a minute or two, paced like a person typing.
What can it not do?
It cannot watch you lift, so if you want feedback on your form, text Bill's Agent videos or photos of you doing the exercises, along with any comments you have.
Does it remember me?
Yes. Your goals, injuries, equipment, schedule and how you respond to being pushed are kept between conversations, so "what should I eat" is answered for you, not for an average athlete.
Is there an app that I need to install?
No, Bill's agent does not use an app. After purchasing, you will be shown a phone number that you can start texting to chat with Bill's agent. You text Bill's agent like you would text a human personal trainer.
Which phone do I need?
Any phone that can text a US number. Just text the number you get at checkout, like you would text a human personal trainer.